Vichith Se
Phnom Penh
Summary
Results-driven Leasing and Operations Manager, skilled in driving revenue growth and optimizing operational efficiency. Proven success in strategic leasing planning, client relationship management, and cross-functional team leadership. Seeking to leverage expertise in leasing and operations for organizational success. Driven Business Development Executive with a career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
13
13
years of professional experience
Work History
Head of Business Development
Xin Sheng Can Yin Co., Ltd (FUN MALL)
01.2023 - 02.2024
- Manage all tenant relationships, review all leasing contracts, and monitor leasing agents in resolving rental disputes
- Review the portfolio and financials for opportunities to upgrade tenancy and rental terms
- Study competitors' concepts, tenant mix, food court operators, and service providers to define potential market evolutions and opportunities
- Provide strong leadership, management, and support to the shopping mall team (Leasing team, Shopping mall property manager, and finance controller)
- Lead weekly shopping meetings, monthly forecast reviews, site performance & profitability budget achievements
- Ensure the shopping mall team and operation teams are working for the same strategic objectives
- Manage the Leasing Admin, and Mall operations team to achieve a safe and convenient shopping mall for customers
- Maintain Admin staff job results by leading, coaching, training, motivating counseling, and disciplining employees
- Responsible for staff working schedule, handling and maintaining staff discipline, and submitting all monthly expenses/invoices, and other reports
- Make a budget plan, monitor the monthly expenses, and report to the General Manager
- Check the Request for Approval, Payments request, and other internal documents submitted by each person in charge
- Check the reports from the tenants's company such as Daily/Monthly reports, and accident reports
- Monitor and manage all kinds of service contracts or lease agreements with a tenant's company
- Prepare annual marketing plan, lead and manage Mall's Marketing team on daily operations to ensure marketing objectives are achieved
- Manage relationships with media and the public when conflict occurs and/or when commercial expectations are not met
- Resolve misunderstandings and demonstrate a willingness to achieve 'win-win' solutions - with tenants and customers
- Develop promotional materials like brochures, press releases, emails, newsletters, and other media outreach programs and communicate them to involved stakeholders
- Conduct market research to identify key issues, assess the effectiveness of marketing initiatives/ programs, and diversify market strategy to various actions
- Provide regular updates on the status of activities to the General Manager of Shopping Mall, public feedback, complaints, suggestions, etc
- Provide direction to ensure communication strategy and delivery actions are consistent with the overall direction of Management
- Establish work parameters (plans, budgets, targets, and resource allocations) for the team and manage their skill set to ensure that the objectives are met
- Develop team by providing training, counseling, evaluating performance, and promoting teamwork
- Responsible for roll-out projects for marketing functions including running events inside the mall to increase foot traffic and build the shopping mall's reputation for the community nearby
- Promote and build long-term business relationships with tenants, associates, and customers by formulating and implementing a strategy to grow retailer revenue, profitability, operation, and sustainability
- Engage with tenants on marketing communication, promotional, and advertising plans to have their involvement and support align with the shopping mall marketing plan
- Monitor and measure tenant compliance to specified standards to ensure their operation within the guidelines of their signed lease agreement and regulations.
Leasing and Marketing Manager
Xin Sheng Can Yin Co., Ltd (FUN MALL)
02.2020 - 12.2022
- Checking up on Operations Reviewing
- Prepare annual marketing plan, lead and manage Mall's Marketing team on daily operations to ensure marketing objectives are achieved
- Manage relationships with media and the public when conflict occurs and/or when commercial expectations are not met
- Resolve misunderstandings and demonstrate a willingness to achieve 'win-win' solutions - with tenants and customers
- Develop promotional materials like brochures, press releases, emails, newsletters, and other media outreach programs and communicate them to involved stakeholders
- Conduct market research to identify key issues, assess the effectiveness of marketing initiatives/ programs, and diversify market strategy to various actions
- Provide regular updates on the status of activities to the Director of Shopping Mall, public feedback, complaints, suggestions, etc
- Provide direction to ensure communication strategy and delivery actions are consistent with the overall direction of Management
- Establish work parameters (plans, budgets, targets, and resource allocations) for the team and manage their skill set to ensure that the objectives are met
- Develop team by providing training, counseling, evaluating performance, and promoting teamwork
- Responsible for roll-out projects for marketing functions including running events inside the mall to increase foot traffic and build the shopping mall's reputation for the community nearby
- Promote and build long-term business relationships with tenants, associates, and customers by formulating and implementing a strategy to grow retailer revenue, profitability, operation, and sustainability
- Engage with tenants on marketing communication, promotional, and advertising plans to have their involvement and support align with the shopping mall marketing plan
- Monitor and measure tenant compliance to specified standards to ensure their operation within the guidelines of their signed lease agreement and regulations.
Business Development Manager
Eden Garden (Cambodia) Co.,Ltd [ Food and Beverage Center ]
12.2017 - 12.2019
- Checking up on Operations Reviewing with the General Manager
- Conducts market research, profiles customers/vendors, makes presentations, and participates in sales calls and marketing events to establish customers and determine market segment revenue potential
- Develop strategic business plans and present quarterly business reviews to management and vendors
- Researches market conditions to determine potential sales of assigned technology products
- Calls on potential customers and vendors, develops and coordinates sales presentations, and secures prospect commitments
- Assumes an advising role and leverages advanced technological expertise to achieve specific sales goals in the assigned market
- Negotiates, reviews, and analyzes all new vendor contracts from inception to final completion, maximizing profitability and ensuring contract compliance as required
- Evaluate competitive information, offerings, and customer perspectives
- Participates, develops, and/or supports Tech Data advanced technologies market activities, trade shows & events as assigned
- Develop and implement marketing and sales strategy for securing and/or increasing market share, sales, and profit
- Maintains current Company, customer, technical and professional knowledge
- Performs additional duties as assigned
- Meets attendance and punctuality standards.
Leasing and Marketing Manager
Eden Garden Cambodia Co.,Ltd [ Food and Beverage Center ]
01.2017 - 11.2017
- Develop and execute a strategic plan to achieve sales targets and expand our customer base
- Build and maintain strong and long-lasting relationships with customers
- Partner with customers to understand their business needs and objectives
- Effectively communicate the value proposition through proposals and presentations
- Implements national sales programs by developing field sales action plans
- Completes national sales operational requirements by scheduling and assigning employees; and following up on work results
- Maintains national sales staff by recruiting, selecting, orienting, and training employees.
Operations Executive
Biz Water Concepts SDN.BHD (Malaysia)
04.2016 - 12.2016
- Developed strong relationships with vendors, leading to improved service levels and increased collaboration opportunities.
- Collaborated on operational support tasks to achieve common goal.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Reduced operational costs through the identification of inefficiencies and implementation of cost-saving measures.
- Integrated marketing plans to reach wider audience and push business prospects closer to conversion.
- Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
- Efficiently and effectively identified and solved all problems that impacted direction of business.
- Enhanced customer satisfaction by effectively managing and resolving operational issues in a timely manner.
- Established best practices for various processes within the organization, contributing to the overall efficacy and success of operations.
- Created and managed knowledge base to address frequently asked questions and offer how-to guides and troubleshooting instruction.
- Oversaw projects to help goals, tasks and milestones align with organizational strategy.
- Other tasks will be assigned by Owner.
Sales Executive - Key Accounts
Ambrij(Cambodia) Co., Ltd
07.2015 - 03.2016
- Implemented targeted marketing initiatives to increase brand awareness among prospective clients in the target industries.
- Identify and develop new sales markets and seek opportunities to extend business/selling.
- Visiting potential customers to prospect for new business -Development of a quarterly sales plan in conjunction with company Management.
- Gaining a clear understanding of customers' businesses and requirements.
- Effectively control and implementation of new sales projects.
- Constantly strive to develop a customer service oriented approach ensuring response times to customers are continuously being reduced.
- Ensure high data quality at all times, including proposals to customers, internal reporting, etc.
- Communicate frequently with clients as required to develop a good working relationship that maximize the opportunity to extend services provided and length of relationship and opportunities.
- Representing the organisation at networking events, trade exhibitions, events.
- Develop a positive culture within the sales operations which promotes continuous improvement.
- Reviewing own sales performance, aiming to meet or exceed targets.
- Maintain and keep up-to-date the customer database for your account base.
- Monitor monthly basis the support from your account base and take corrective actions as and when appropriate.
- Daily monitoring of emails and replying to inquiries within 24 hours of receipt.
- Follow-up on all matters such as Proposals sent, PO’s, delivery, payment, quality, etc
- Or as informed by your manager.
Sales Administrator
Bun Maly Import Export Co.,Ltd
07.2014 - 06.2015
- Boosted sales revenue by efficiently processing orders and coordinating with the sales team on customer requirements.
- Supported sales representatives with timely generation of accurate quotes, proposals, and contracts to close deals faster.
- Collaborated with cross-functional teams to ensure seamless order fulfillment, liaising between production, shipping, and finance departments.
- Enhanced customer satisfaction by promptly addressing inquiries and resolving issues related to products and services.
- Streamlined administrative processes for increased efficiency, implementing an organized filing system for easy access to documents.
- Analyzed sales data to identify trends and areas of improvement, providing insightful reports to the sales team for strategic planning.
- Enhanced team productivity by providing training and support to new sales administrators, ensuring a smooth integration into their roles.
- Managed a comprehensive database of customers and prospects to track opportunities, follow-ups, and account history.
- Continuously improved internal processes by suggesting and implementing changes that led to streamlined workflows and time savings for the sales administration team.
- Provided exceptional administrative support for high-performing sales teams, enabling them to focus on selling and meeting revenue goals.
- Tracked trends and suggested enhancements that would both challenge and refine company's product offerings.
- Coordinated successful trade shows and events for increased brand visibility, managing logistics and promotional materials.
Informer and Operations
Cambodian Youth's Future Institute
01.2012 - 06.2014
- Managed cross-functional teams, ensuring timely completion of projects within budget constraints.
- Oversaw inventory management practices, optimizing stock levels while minimizing waste and obsolescence costs.
- Improved customer satisfaction by implementing efficient service operations and streamlined processes.
- Increased employee engagement through regular performance reviews, feedback sessions, and targeted professional development opportunities.
- Reduced operational costs through effective resource management and budget control.
- Developed successful marketing strategies to grow brand awareness and attract new clients.
- Coordinated staffing requirements to ensure optimal coverage during peak periods while controlling labor costs.
- Cultivated a positive workplace culture with open communication channels, fostering high levels of teamwork and collaboration.
- Drove process improvements to reduce operational inefficiencies, resulting in cost savings for the organization.
- Optimized workflow efficiency by developing and implementing standard operating procedures.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Reported issues to higher management with great detail.
Marketing Executive Intern
Cambodian Youth's Future Institute
01.2011 - 01.2012
- Optimized website content for improved search engine rankings and increased organic traffic.
- Created visually appealing marketing materials for print, digital, and social media platforms.
- Established relationships with key industry influencers for enhanced brand credibility.
- Organized promotional events that generated interest from prospective clients.
- Boosted brand awareness by implementing innovative marketing strategies and campaigns.
- Collaborated with cross-functional teams to ensure consistent messaging across channels.
- Spearheaded public relations initiatives to garner positive media coverage and enhance company reputation.
Education
Executive Diploma in Business Communication -
Athena Global Education
01.2024
Executive Diploma in Managerial Psychology -
Athena Global Education
09.2023
Bachelor Degree - English Literature
Norton University
09.2016
High School Diploma -
Cambodian Youth's Future Institute
Phnom Penh, Cambodia02.2012
High School Diploma -
Cambodian Youth's Future Institute
Phnom Penh, Cambodia10.2011
High School -
Hun Sen Khach Kandal High School
07.2011
Skills
Leasing, Sales and Marketing
Communication Skills
Business Operations
Ability to Work Under Pressure
Social Media Marketing
Business Concepts
Relationship Management
Pricing strategy
Partnership Development
Team Leadership
Decision-Making
Negotiations
Sales Presentations
Training and Development
Strategic Partnerships
Analytical problem solver
Project Management
Business Intelligence and Analysis
Languages
English
Advanced
C1
Khmer
Proficient
C2
Personal Information
- Date of Birth: 10/22/92
- Nationality: Cambodian
- Martial Status: Married
References
- Em Chenda, Fun Mall, Human Resource Manager, 010747394
- Ann Daravuth, Eden Garden Cambodia Co., Ltd, General Manager, 070 725 765
- Kang Daravuth, Bun Maly Import Export Co., Ltd, Sales Manager, 012 520 006
Extracurricular Activities
Mentor, Khmer Enterprise, Phnom Penh, Cambodia, 11/2023, 02/2024, Guiding aspiring business leaders on their entrepreneurial journey. Our program offers personalized mentorship, strategic insights, and a supportive network to empower entrepreneurs. Navigate challenges, unlock opportunities, and accelerate your business growth with the guidance of experienced mentors who have successfully navigated the entrepreneurial landscape. Join us to turn your vision into reality and build a thriving venture.
Hobbies and Interests
- Sports
- Reading
- Research
Timeline
Head of Business Development
Xin Sheng Can Yin Co., Ltd (FUN MALL)
01.2023 - 02.2024
Leasing and Marketing Manager
Xin Sheng Can Yin Co., Ltd (FUN MALL)
02.2020 - 12.2022
Business Development Manager
Eden Garden (Cambodia) Co.,Ltd [ Food and Beverage Center ]
12.2017 - 12.2019
Leasing and Marketing Manager
Eden Garden Cambodia Co.,Ltd [ Food and Beverage Center ]
01.2017 - 11.2017
Operations Executive
Biz Water Concepts SDN.BHD (Malaysia)
04.2016 - 12.2016
Sales Executive - Key Accounts
Ambrij(Cambodia) Co., Ltd
07.2015 - 03.2016
Sales Administrator
Bun Maly Import Export Co.,Ltd
07.2014 - 06.2015
Informer and Operations
Cambodian Youth's Future Institute
01.2012 - 06.2014
Marketing Executive Intern
Cambodian Youth's Future Institute
01.2011 - 01.2012
Executive Diploma in Business Communication -
Athena Global Education
Executive Diploma in Managerial Psychology -
Athena Global Education
Bachelor Degree - English Literature
Norton University
High School Diploma -
Cambodian Youth's Future Institute
High School Diploma -
Cambodian Youth's Future Institute
High School -
Hun Sen Khach Kandal High School
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