Sokhan Dara
Kandal,Cambodia
Summary
Accomplished Marketing Manager with extensive experience in strategic marketing and sales strategies, currently leading marketing initiatives at Annam Cambodia Company Limited. Proven track record in managing budgets, developing integrated marketing campaigns, and enhancing brand presence through innovative strategies. Skilled in market analysis, competitor evaluation, and customer behaviour insights to drive growth and maximise returns. Previous roles as Branch Manager at Prime MF Microfinance and Apple Microfinance honed leadership skills in operations management and customer relationship building. Adept at staff training, campaign management, and public relations with a focus on achieving ambitious targets. Career goal: to leverage strategic thinking and marketing expertise to further elevate brand success in dynamic environments.
Overview
1
1
Language
1
1
Certification
2027
2027
years of professional experience
Work History
Marketing Manager
Annam Cambodia Company Limited
05.2018 - Current
- Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns.
- Analysed market trends and customer behaviour, adapting strategies to meet evolving demands.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Collaborated with sales teams to develop targeted marketing strategies, driving leads and boosting sales performance.
- Developed and executed integrated marketing campaigns, aligning with brand strategy to boost market presence.
- Executed successful marketing events, open houses and display shows for products.
- Maximised outreach by implementing marketing strategies to grow customer base.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Coordinated market research projects, gathering critical insights to guide product development and positioning.
- Organised and attended industry events and exhibitions to promote brand and forge valuable partnerships.
- Set budget and monitored expenses to run profitable department.
- Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
- Developed and implemented comprehensive marketing strategies to increase brand awareness and market share.
- Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines.
- Conducted detailed competitor analysis to inform strategic marketing decisions and adjust tactics accordingly.
- Developed innovative marketing campaigns to drive substantial sales.
- Liaised with external partners and stakeholders, building relationships to support marketing objectives.
- Analysed market trends and customer feedback to recommend product positioning and pricing strategies.
- Worked with digital marketing team to develop holistic offline and online campaigns designed for growth.
Branch Manager
Prime MF Microfinance
01.2017 - 05.2018
- Managed daily operations of branch, overseeing staff performance and customer service standards.
- Maintained high levels of customer satisfaction through exceptional service and prompt resolution of complaints.
- Conducted regular staff meetings to communicate targets, performance expectations, and company updates.
- Analysed financial reports to monitor branch performance and identify areas for improvement.
- Build and maintain strong, long-lasting relationships with customers.
- Recommend and monitor credit of customers ensure dept are collected following credit
- Report and communicate branch performance, issues, and achievements to the senior management and headquarters
- Ensure the branch operates in a safe and secure manner complying with law and ethical standard
Branch Manager
Apple Microfinance
06.2013 - 12.2016
- Responsible for strategic planning branch level, management leadership job, monitoring and evaluation branch achievement
- Directed staff perform in the job and show to implement effective work to their regular Motivate and perform all staff to ensure their performances to meet the standard of target and quality of working environment.
- Solving problem with customer
- Control and lead credit officer to promote credit product
- Approve all loan proposal after verified
- Assist credit officer to solve bad debt directly with customer
- Verify cash and cash accepted with treasury
Store Vice Supervisor
Lucky Market Group (DFI Lucky)
04.2005 - 12.2011
- Manage and Control the process in Lucky Supermarket Branch Solve all problem in sale operating
- Manage daily cash on hand with cashier supervisor
- Manage stock and order in branch
- Follow up daily stock inspection with inspector
- Organize and control all display in branch
- Build good relationship with all supplier
- Manage and planning for special event in supermarket in any occasion push all promotion activities to all customer
- Leading and train all staffs on working process
- Control and analysis Lucky Supermarket operation.
- Prepare the report to the manager.
- Control all marketing activities.
Supermarket office Vice Supervisor
Lucky Market Group (DFI Lucky)
Stock Supervisor
Lucky Market Group (DFI Lucky)
Stock Clerk
Lucky Market Group (DFI Lucky)
Education
Bachelor - FINANCIAL AND BANKING
ROYAL UNIVERSITY OF LAW AND ECONOMICS
2009
Skills
- Strategic thinking
- Marketing plan development
- Marketing and sales strategies
- Time management
- Budget management
- Campaign management
- Staff training
- Marketing campaign management
- Public relations
- Sales strategies
- Retail marketing
Languages
English
Upper Intermediate
B2
Certification
- Bacheler Degree certified
Hobbies and interests
- News
- Economic
- Creative idea, Research
- Traveling
Timeline
Marketing Manager
Annam Cambodia Company Limited
05.2018 - Current
Branch Manager
Prime MF Microfinance
01.2017 - 05.2018
Branch Manager
Apple Microfinance
06.2013 - 12.2016
Store Vice Supervisor
Lucky Market Group (DFI Lucky)
04.2005 - 12.2011
Supermarket office Vice Supervisor
Lucky Market Group (DFI Lucky)
Stock Supervisor
Lucky Market Group (DFI Lucky)
Stock Clerk
Lucky Market Group (DFI Lucky)
Bachelor - FINANCIAL AND BANKING
ROYAL UNIVERSITY OF LAW AND ECONOMICS