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SERENA NICOLE TANG
Kuala Lumpur
Summary
Goal-Oriented Brand Manager well-versed in leading teams and planning marketing strategies targeted on brand promotion. Familiar with trends, market conditions and customer desires in the FMCG industry. Seeking a new career-oriented position dedicated to audience and revenue growth.
Overview
7
7
years of professional experience
3
3
Languages
Work History
Brand Manager
MW Metropolitan International Brands Co., Ltd
Phnom Penh
10.2022 - Current
- Head of the Division and managed multiple international high end brands from FMCG industry.
- Generated over $1.5M in revenue annually via strategic planning and implementation of seasonal and annual sales, marketing and production plans.
- Collaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimisation.
- Established commercial brands through consistent communications, generating increased sales volume.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
Retail Store Manager
Decathlon Malaysia Sdn Bhd
Kuala Lumpur
09.2020 - 06.2022
- Trained team members in successful strategies to meet operational and sales targets.
- Managed store organization, maintenance and purchasing functions.
- Addressed and resolved strategy issues to support sales management and guide business direction.
- Generated repeat business by developing and maintaining strong team of 55-60 employees devoted to customer service.
- Generated spreadsheets detailing sales information. Economic Performance has landed more than 10% of monthly trajectory.
Store Operations Manager
Decathlon Malaysia Sdn Bhd
Kuala Lumpur
03.2020 - 09.2020
- Performed statistical analyses to gather data for operational and forecast team needs.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices. Increased sales by 10%.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
Customer Service Manager
Decathlon Malaysia Sdn Bhd
Kuala Lumpur
09.2019 - 03.2020
- Introduced higher standards for customer service and increased efficiency by streamlining operations.
- Supervised employees and assessed performances to determine training needs and define accurate plans for decreasing process lags.
- Ensured all customers are100% registered for membership/ loyalty program.
- Resolved concerns with products or services to help with retention and drive sales.
Department Store Manager
Decathlon Malaysia Sdn Bhd
Kuala Lumpur
05.2017 - 09.2019
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Performed statistical analyses to gather data for operational and forecast team needs. Commercial strategy turnover increased by 5%.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Created work schedules according to sales volume and number of employees.
Sales Advisor
Decathlon Malaysia Sdn Bhd
Kuala Lumpur
06.2016 - 05.2017
- Maintained current knowledge of applicable sales and product changes in order to provide best possible service for all customer needs.
- Listened to customer details and offered matching solutions to meet wide range of requirements.
- 100% engaged with every walk-in customers.
- Developed and delivered engaging sales presentations to convey product benefits.
Education
Bachelor of Science - Sport Science
Tunku Abdul Rahman University College
Kuala LumpurInternship - Sports Kinesiology
University of Zagreb
Zagreb, CroatiaSkills
Market researchPerformance monitoringSales and marketing strategiesBusiness developmentFinancial forecasting
Margin monitoring
Category growth
Software
Microsoft Excel
Microsoft Power Point
G Suite (Google Workplace)
Timeline
Brand Manager
MW Metropolitan International Brands Co., Ltd
10.2022 - Current
Retail Store Manager
Decathlon Malaysia Sdn Bhd
09.2020 - 06.2022
Store Operations Manager
Decathlon Malaysia Sdn Bhd
03.2020 - 09.2020
Customer Service Manager
Decathlon Malaysia Sdn Bhd
09.2019 - 03.2020
Department Store Manager
Decathlon Malaysia Sdn Bhd
05.2017 - 09.2019
Sales Advisor
Decathlon Malaysia Sdn Bhd
06.2016 - 05.2017
Bachelor of Science - Sport Science
Tunku Abdul Rahman University College
Internship - Sports Kinesiology
University of Zagreb