Nita SENG

Revenue Management Tasks:

• Monitored market conditions and competitor activities to inform pricing decisions.
• Developed strategies to drive revenue growth and maximize profitability.
• Developed and implemented pricing strategies to maximize revenue growth.
• Support for sales teams regarding pricing policies, discounts, and promotions.
• Track result by weekly and lead revenue management meeting (RevMax)
• Analyzed STR reports weekly to benchmark hotel performance against competitive set (comp set), focusing on Occupancy, ADR, and RevPAR.
• Identified performance gaps and opportunities using STR data
• Managed OTA extranets (Booking.com, Agoda, Expedia) to update rates, availability, and restrictions
• Monitored guest reviews and responded via extranet platforms to maintain strong online reputation and improve review scores.
• Handled reservation modifications, cancellations, and no-show disputes through extranet

System:

• G3 RMS onboarding and training
• Managed the configuration and daily operation of IDeaS G3 RMS to optimize room pricing and inventory allocation.
• Limited Data Build set up in IDEAS G3
• Configured room types, market segments, and rate codes to align with demand trends
• Managed room inventory, rate loading, and restrictions in TARS
• Rate configuration and promotional codes in TARS aligned with brand standards and seasonal strategies.
• Monitored and improved Distribution Health Scores via Fornova, ensuring rate parity, content accuracy, and channel consistency.
• Resolved rate and availability mismatches across OTAs and Accor.com, maintaining a DHS above 95%
• Rate parity check across to OTAs channel and All.com

Reservation Tasks:

• Handled daily reservations using Opera Cloud, including FIT, corporate, and group bookings.
• Maintained guest profiles, preferences, and special requests in Opera Cloud
• Managed booking modifications, cancellations, and upsell opportunities

Additional: Opera Clould, In touch Data, Fastcom, light house( Rate shopping)......

• Analyzed customer feedback and implemented strategies to improve the user experience of customers.
• Capitalizing on analytical data and online metrics to provide digital experiences for user brand engagement.
• Monitored competitors' websites and pricing structures to ensure competitive positioning within marketplaces.
• Provided technical support related to e-commerce issues such as order processing or product availability inquiries.
• Coordinated with marketing team to create promotional campaigns for products and services.
• Preparing accurate reports on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with team to brainstorm new and innovative growth strategies and new ideas.
• Analyze email productivity and profile segmentation.
• Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities.
• Keep monitor on online rate and daily occupancy.
• Planning on new program to boost hotel ranking / visibility/review.
• Ensure website content (picture and text) is always up to date.
• Monitor in ensuring rate parity throughout all channel.
• Review and maintain rate and room type descriptions on each OTAS.
• Direct staff, training and performance evaluations to develop and control sales and marketing programs.
• Create and implement promotional content for special offers and packages on OTAs and Website.
• Maintain rate provide to other affiliates aware rate disparity.
• Ensure the picture quality loaded on all OTAs channel are according to the corporate identity.
• Analyze the website production report of all Program Campaign of online and TripAdvisor.
• Other Task assign by management.

• Managed daily reservation using Opera V5, including individual guest, corporate, and group bookings
• Monitored and updated room availability, rates, and restrictions in Opera to prevent overbookings and ensure efficient use of hotel inventory.
• Responded to inquiries via phone, email
• Generated reservation daily reports
• Handled reservations from OTAs (Booking.com, Agoda.....)
• Handled cancellations, no-shows, and amendments in PMS, applying hotel policies for no-show fees and cancellations