Summary
Overview
Work History
Education
Skills
Personal Information
Cover Letter
Timeline
Generic
Mich Ratha

Mich Ratha

Marketing & Digital Marketing Manager
Phnom Penh

Summary

Experienced Marketing & Digital Marketing Manager with strong skills in digital strategy, project development, and event planning. Successfully led website and mobile app launches, and built key partnerships with Kantha Bopha Hospital, Angkor Hospital, and other partners. Skilled in social media, SEO/SEM, and team management — with a focus on driving growth and brand visibility.

Overview

12
12
years of professional experience
13
13
years of post-secondary education
2
2
Languages

Work History

Digital & Marketing Manager

LY HOUR SBI INSURANCE
09.2024 - Current

1. Digital Marketing & Strategy

  • Plan and execute digital marketing campaigns across various platforms (social media, email, SEO/SEM, display advertising).
  • Analyze performance data and adjust strategies to improve campaign effectiveness.
  • Manage digital marketing budgets and ensure return on investment.

2. Content & Brand Management

  • Develop and oversee the creation of content for digital platforms in alignment with brand tone and guidelines.
  • Ensure consistent brand messaging across all marketing materials and channels.

3. Project Management

  • Successfully led the development and launch of the company website and mobile application, including planning, team coordination, timeline tracking, and vendor communication.
  • Collaborated with internal stakeholders and developers to ensure digital platforms meet user experience (UX) and technical standards.

4. Event Management

  • Conceptualized and prepared event proposals that align with business objectives.
  • Managed end-to-end event planning and execution, including budgeting, vendor coordination, and on-site supervision.

5. Team Leadership

  • Supervise and support the marketing team in daily operations and long-term planning.
  • Provide training and mentoring to ensure team members grow and align with department goals.

6. Strategic Partnerships

  • Identify and establish corporate partnerships and strategic collaborations.
  • Successfully built partnerships with key institutions such as Kantha Bopha Hospital for Children, Angkor Hospital for Children, and car garages and private hospitals.
  • Developed mutual marketing campaigns and CSR initiatives to enhance brand reputation and community impact.

Digital & Marketing Manager

RS Residence Bedding & Furniture
01.2021 - 09.2024
  • Responsible to Manage on Marketing and Digital marketing for RS Residence
  • Prepare all marketing proposal plan & presentation brainstorm new and creative growth strategies.
  • Building good brand image of the company and product in the market.
  • Responsible to expanding cooperation channels, including cooperation with agencies, KOL and other channels… to obtain high-quality promotion resources.
  • Planning and organizing events. Roadshow, Event Launching Anniversary, Grand Opening...etc.
  • Overseeing campaigns on website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn and Tik Tok, Telegram), messaging channels and payment gateways.
  • Responsible to SEO, SEM, Google Advertising, Facebook Boosting, Instagram, Tik Tok, LinkedIn...etc.
  • Design, build and maintaining our social media presence across all digital channels.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (KPIs).
  • Developing and monitoring campaign budgets + Monthly Report Budget Boosting.
  • Manage Sales B2O team (Online Business).
  • Do market research & corporate with local supplier such as printing Shop, Catering Company, advertising company, Mall and other ….
  • Other task assign by CEO.

Digital Marketing Manager

Leshen Group CO., LTD
01.2020 - 01.2021
  • Company Overview: Real Estate
  • Responsible to Manage on Marketing and Digital marketing for Leshen Group Real Estate
  • Develop and execute a comprehensive social media strategy for the house project, tailored to platforms such as Facebook, Instagram, TikTok, and others.
  • Set goals for social media growth, engagement, and lead generation aligned with the house project's objectives.
  • Create and curate visually appealing and engaging content, including posts, stories, videos, and reels, that highlights the house project's features, amenities, and unique selling points.
  • Collaborate with graphic designers, photographers, and videographers to produce high-quality multimedia content.
  • Manage and grow social media communities by engaging with followers, responding to inquiries, and fostering a positive online environment.
  • Implement strategies to boost follower interaction and build a loyal community around the house project.
  • Planning and organizing events.
  • Responsible to SEM, Google Advertising, Facebook Boosting, Instagram, Tik Tok.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (KPIs).
  • Developing and monitoring campaign budgets + Monthly Report Budget Boosting.
  • Manage Sales B2O team (Online Business).
  • Other task assign by General Manager
  • Real Estate

Digital Marketing Specialist

Kong Noun Group CO., LTD
01.2020 - 09.2020
  • Responsible to Manage on Bridgestone Social media channels
  • Design Post, Leaflet, banner and Booth..
  • Manage to all digital channels
  • Preparing Artwork and Plan posting and caption for posting on FB page
  • Checking with supplies before print out
  • Check POSM

Design & Digital Marketing

PPT Intertrade CO., LTD
01.2019 - 01.2020
  • Responsible to Design and Manage to Social media channels for VODKA CRUISER CAMBODIA
  • Design Post, Leaflet, banner and Booth..
  • Manage to all digital channels
  • Preparing Artwork and Plan posting and caption for posting on FB page
  • Checking with supplies before print out
  • Check POSM

Graphic Designer

Ocean Delight Investment CO., LTD
01.2017 - 01.2019
  • Responsible to Design and Manage facebook page
  • Design Icon for company Website
  • Design poster, leaflet, banner....
  • Preparing Artwork for post on FB page
  • Checking Product and POSM with supplier.

Design & Digital Marketing

Sousdey Cambodia
01.2016 - 01.2017
  • Responsible to Design and Page management
  • Design Artwork follow the company (Poster leaflet, banner...)
  • Manage to Company FB page to make it more attractive and get more reach and like
  • Check Standard size, Text overlay, and FB policy.
  • Boost Artwork on the right way on FB page
  • Creating Concept and Proposal Digital marketing plan.
  • Develop marketing strategies that align with the organization's business goals
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
  • Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Conduct market research and analyze trends to identify new opportunities and improve campaign performance
  • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
  • Stay up-to-date with emerging digital marketing trends and technologies.
  • Other tasks and duties as assigned by line manager.

Graphic Designer

i-Friend Intertanment
01.2014 - 01.2016
  • Responsible to Design and Assistant Director
  • Design Artwork: Poster, Banner, Leaflet, Logo
  • Meeting with client and Customer
  • Shooting photography follow the company event
  • Design for Kimmo Spicy Noodle ( One of restaurant inside i-friend)

Education

Bachelor's Degree - English for Teaching

Western University
01.2010 - 01.2014

Bachelor's Degree - Marketing

Build Bright University
01.2010 - 01.2014

High School - undefined

Sisowat High School
01.2005 - 01.2010

Skills

Personal Information

Date of Birth: 12/28/92

Cover Letter

Date: 30 June 2025

Company: Chery Cambodia

Apply for: Senior Marketing Manager


To: HR Chery Cambodia


I am writing this letter to inform you about my interest regarding the position of Senior Marketing Manager. I saw your job announcement on LinkedIn. Please see my enclosed resume for your review. In connection with my knowledge, skill, and experience and your job requirements, I have found a strong part that I could contribute well in making the best service on communication skill. I strongly believe that I will be the ideal candidate for this position. I would be happy and looking forward to discussing further in detail over my qualifications and characteristics and can be reached at 010 225 182 / 078 833 277 or via my email address: michratha51@gmail.com.

Timeline

Digital & Marketing Manager

LY HOUR SBI INSURANCE
09.2024 - Current

Digital & Marketing Manager

RS Residence Bedding & Furniture
01.2021 - 09.2024

Digital Marketing Manager

Leshen Group CO., LTD
01.2020 - 01.2021

Digital Marketing Specialist

Kong Noun Group CO., LTD
01.2020 - 09.2020

Design & Digital Marketing

PPT Intertrade CO., LTD
01.2019 - 01.2020

Graphic Designer

Ocean Delight Investment CO., LTD
01.2017 - 01.2019

Design & Digital Marketing

Sousdey Cambodia
01.2016 - 01.2017

Graphic Designer

i-Friend Intertanment
01.2014 - 01.2016

Bachelor's Degree - English for Teaching

Western University
01.2010 - 01.2014

Bachelor's Degree - Marketing

Build Bright University
01.2010 - 01.2014

High School - undefined

Sisowat High School
01.2005 - 01.2010
Mich RathaMarketing & Digital Marketing Manager