Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
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Leakena Chhea

Leakena Chhea

Phnom Penh,12

Summary

Marketing specialist with proven expertise at Smart Axiata in Go-To-Market strategy, social media management and campaign development. Successfully launched high-impact projects, including Pleng Acoustic Station, Smart Podcast and KCON LA 2024 Watch Party. Skilled in budget planning and effective communication, driving brand alignment and creative marketing solutions that resonate with audiences.

Overview

3
3
years of professional experience

Work History

Marketing Specialist

Smart Axiata
08.2024 - Current
  • Lead Go-To-Market (GTM) planning across digital, SMS, DOOH, and other ATL/BTL platforms for integrated campaigns.
  • Initiate and manage campaign development from scratch, including proposal writing, budget planning, and agency coordination.
  • Directly coordinate with local artists and talents for strategic planning and promotional execution.
  • Successfully launched and managed key campaigns and projects, such as Pleng Acoustic Station, Smart Podcast with DJ Nana and Yaro, and KCON LA 2024 Watch Party Event (concept, planning, and execution).
  • Oversee quality control of song remakes and music production, ensuring brand alignment, and sound consistency.

Digital Marketing Officer

Smart Axiata
11.2022 - 07.2024
  • Responsible for planning, executing, controlling, and monitoring social media channels such as Facebook, Instagram, YouTube, TikTok, and other social media platforms.
  • Manage to create content for the digital marketing campaign, including engagement video shooting for big occasions and holidays, to support artists' comebacks and songs, and promote in-app campaigns and features.
  • Work closely with social media management agencies to plan, execute, control, and finalize digital marketing projects and promotions according to strict deadlines and within budget.
  • Plan and schedule project timelines and milestones for project execution and management.
  • Define project objectives, and oversee quality control.
  • Lead digital contents, projects and events, including the Pleng Cambodia Top 50 Concert, Pleng Music Award 2023 (PMA2023), Smart City Night Countdown 2024, Pleng X Patron Ratyo, Pleng Acoustic Road Trip: Picherith Edition, etc.
  • Track project milestones and deliverables.
  • Manage internal communications between related departments.
  • Handle exclusive KOLs, including briefing, agreement drafting, negotiating scope and budget, and contacting new KOLs according to work requirements.
  • Extra scope: handle CSR content on the Smart for Cambodia Facebook page and LinkedIn.

Music Support Intern

Smart Axiata
08.2022 - 10.2022
  • Support on creating/organizing music content in Pleng App.
  • Support on drafting agreements and dealing with/contacting new artists.
  • Support on doing monthly reports, song uploading, and other campaigns such as Stream and Win.
  • Internship Projects: G-Devith Sting MusicVerse Stream and Win, 208 Entertainment Fan Gathering mini event.

Education

Bachelor of Arts - English for Professional Communications

Institute of Foreign Language (IFL)-RUPP
Pnhom Penh
07.2022

Skills

  • Go-To-Market strategy
  • Campaign development
  • Marketing campaign strategy
  • Budget planning
  • Social media management
  • Digital content creation
  • Agency collaboration
  • Effective communication
  • Creative thinking
  • Branding

Languages

  • Khmer, Native language
  • English, Fluent

References

  • Chhorn Daneth, senior marketing manager, 069 695 755
  • Chhun Ngychanraksmey, Senior Marketing Manager, 016 466 447

Timeline

Marketing Specialist

Smart Axiata
08.2024 - Current

Digital Marketing Officer

Smart Axiata
11.2022 - 07.2024

Music Support Intern

Smart Axiata
08.2022 - 10.2022

Bachelor of Arts - English for Professional Communications

Institute of Foreign Language (IFL)-RUPP

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Leakena Chhea