Janet Kapenda
Windhoek, Namibia
Summary
I am a marketing specialist naturally talented at developing and executing effective campaigns and pursuing increased market share and profit.
I am a diligent and performance-oriented leader with over six years of experience in the marketing and branding sector. I have successfully managed brands, supervised teams, and implemented strategic and tactical marketing campaigns.
I derive gratification from resolving problems, collaborating with cross-functional teams, utilizing my interpersonal abilities, and adopting challenging responsibilities. I am driven to deliver consistently high-quality service.
I aspire to continue pursuing a personally and professionally rewarding career. I am interested in a demanding and healthy work environment where I can effectively employ my skills and knowledge to advance my career.
Overview
17
17
years of professional experience
Work History
Brand & Marketing Executive
MTC Namibia
05.2018 - Current
- Collaborate closely with the product development team to create and execute effective go-to marketing strategies that resonate with the target market and generate increased revenue.
- Conduct market research to identify consumer insights, the competitive landscape, and emerging trends, and then use this information to propose innovative brand strategies.
- Ensure that the MTC brand remains the most recognisable, profitable, pertinent, trustworthy, and admired.
- Created and managed budgets to maximise brand reach and engagement.
- Optimised marketing budget allocation, ensuring maximum return on investment across various channels.
- Ensuring that all aspects of the brand's marketing and advertising initiatives generate high revenue and profit, as well as overseeing the growth of the brand's products and services.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Acting Marketing Manager
Standard Bank Namibia
01.2014 - 06.2014
- Developed and implemented marketing strategies for launches, rebranding campaigns, and promotions.
- Formulate direct and coordinate marketing activities to promote Standard Bank's products and services.
- Engage departmental/business heads to determine their needs and propose a marketing strategy to be implemented.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programmes.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Gather and organise information to plan advertising campaigns.
- Plan the advertising schedules, select advertising, such as radio, television, print, online, and billboards Initiate market research studies and analyse their findings.
- Worked closely with product owners to identify strategies for improving market share and boosting sales.
- Gathered and organised information for decision-making on media placement, campaign duration, and featured products/services.
- Worked closely with agency and vendor partners in collaboration.
Social Media and Digital Marketing Manager
Standard Bank Namibia
01.2012 - 05.2018
- Managed and oversaw Standard Bank Namibia's online presence.
- Developed and ensured that the social media and in digital marketing strategies of Standard Bank was implemented.
- Creating, implementing, and managing online advertising and marketing campaigns to raise awareness of Standard bank's products and/or services.
- Responsible for increasing online brand visibility as well as driving website traffic and acquiring leads/customers via the online platforms.
- Identifying and evaluating new digital technologies and utilising web analytics tools to track site traffic in order to enhance marketing campaigns are successful and profitable.
- Techniques used: email marketing, social media marketing, and Google display and search advertising.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Account Executive
DV8 Saatchi & Saatchi
01.2010 - 01.2012
- Responsible for cultivating a positive relationship with the client and assisting with business growth strategies.
- Served as a liaison between clients and the agency, meeting with and liaising with clients to discuss and determine their advertising requirements.
- Additionally, I collaborated with the designer to create artwork for advertising campaigns that adhered to the client's requirements and budget.
- Managing and carrying out administrative chores, organising and attending meetings, and ensuring that tasks are completed within the agreed-upon schedule and budget are the main responsibilities.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Boost client satisfaction by developing and maintaining strong relationships through effective communication.
Graphic Designer
DV8 Saatchi & Saatchi
01.2008 - 01.2010
- Created and conceptualized artwork representing and embodying the clients' business messages through high visual impact.
- Worked on a variety of products, such as website design, book layouts, flyers, advertisements, magazines, and corporate identity.
- I developed creative designs for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
Education
MBA - Business Administration And Management, General
University of Liverpool
Liverpool, United Kingdom2023
Post Graduate Certificate - Marketing Strategy
Stellenbosch University
Cape Town, South Africa2016
Post Graduate Certificate - Digital Marketing
Red And Yellow – School of Advertising
Cape Town,2015
Bachelor of Arts - Graphic Communications
Cape Peninsula University of Technology
Cape Town, South Africa2008
National Diploma - Graphic & Digital Design
Cape Peninsula University of Technology
Cape Town, South Africa2007
Skills
- Excellent communication skills, both written and verbal, and strong interpersonal skills
- Leadership qualities,
- Goal-orientated
- Attention to detail
- Track record of ensuring that KPIs are not only met but exceeded
- Capable of managing multiple projects simultaneously
- Emotionally mature, self-driven, hard-working and dedicated
- Strong visual thinking skills
- Proficient in Adobe Suite: Illustrator, Photoshop, and InDesign
- MS Office: Word, PowerPoint, Publisher, and Excel
- MailChimp
- IFS
Personal Information
- ID Number: 830829 1084 7
- Citizenship: Namibian
- Date of Birth: 08/29/83
- Nationality: Namibian
- Driving License: Code B
- Marital Status: Married
Accomplishments
- MTC MANCO
- Standard Bank Nambia, CEO's Strategic Implementation Committee
- Special Committee for Strategy implementation
- Standard Bank Executive Committee strategy planning session- Invited member
- Lead Implementer of Internal Communication Strategy
- Standard Bank Namibia, Crisis Management Committee
- Represented Namibia at Standard Bank Group Marketing and Communication symposium in South Africa
Languages
English (Speak, read and write)
Proficient
C2
Oshiwambo (Speak and read)
Upper intermediate
B2
German
Elementary
A2
Additional Information
REFERENCES
Mr Thaddius Maswahu
Occupation: Previous Head of Marketing, Standard Bank Namibia
Mobile: (+264) 81 1 246 838 or (+264) 81 7063 359
Email address: thaddy@iway.na
Mrs Surihe Gaomas-Guchu
Occupation: Corporate Affairs Director: Namibia Breweries Limited
Mobile: (+264) 81 1 467 358
Email address: surihe.gaomas-guchu@ol.na
Ms Rejoice Itembu
Occupation: Head Personal Markets
Mobile: +264) 81 144 0636
Email address: rejoice.Itembu@standardbank.com.na
Timeline
Brand & Marketing Executive
MTC Namibia
05.2018 - Current
Acting Marketing Manager
Standard Bank Namibia
01.2014 - 06.2014
Social Media and Digital Marketing Manager
Standard Bank Namibia
01.2012 - 05.2018
Account Executive
DV8 Saatchi & Saatchi
01.2010 - 01.2012
Graphic Designer
DV8 Saatchi & Saatchi
01.2008 - 01.2010
MBA - Business Administration And Management, General
University of Liverpool
Post Graduate Certificate - Marketing Strategy
Stellenbosch University
Post Graduate Certificate - Digital Marketing
Red And Yellow – School of Advertising
Bachelor of Arts - Graphic Communications
Cape Peninsula University of Technology
National Diploma - Graphic & Digital Design
Cape Peninsula University of Technology
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