Helene Meintjes Namibia
Windhoek
Summary
Dynamic, creative and results-driven professional with extensive experience in launching marketing communication campaigns, developing strategies, and driving business growth. Leading teams to successful outcomes, leveraging market insights and understanding current trends to improve ROI. Experienced in brand management, digital marketing, content creation, corporate communication, social investment and public relations initiatives. Adept at leveraging marketing analytics to measure and optimize marketing, PR and brand campaigns.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Manager: Marketing, Sponsorships and CSI
Nedbank Namibia
03.2020 - Current
- Formulate and execute marketing strategies for Avo SuperShop, PayToday, Corporate and Investment Banking, Private Wealth, Bancassurance, NedLoans, Business Banking, Private Banking, Retail Funding, CashOut, and Card divisions.
- Formulate and execute sponsorship strategy and policy as well as administer sponsorship function. Notable sponsorships include Nedbank Desert Dash, Nedbank Cycle Challenge, Nedbank CitiDash, Nedbank Swakop Food Festival, and Nedbank Golf for Good Series.
- Develop, execute, and administer corporate social investment fund as well as its strategy and policy. Managed approximately N$3 million per annum. Administer Nedbank Go Green Fund in partnership with Namibia Nature Foundation.
Acting Head: Marketing and Communication
Nedbank Namibia
02.2019 - 08.2019
- Formulated and managed execution of overall marketing and communication strategy.
- Responsible for performance management, guidance, and administration of four direct reports.
- Managed overall marketing budget of department.
- Provide overall direction of marketing and communication function of bank through strategising, advising, and counseling top management.
Manager: Communication, Sponsorships and CSI
| Nedbank Namibia
01.2019 - 07.2019
- Formulated, executed, and administered corporate communication, sponsorship, and corporate social investment (CSI) fund strategies and policies.
- Media relationship management.
- Social media and digital communication management.
- Responsible for performance management, guidance, and administration of one direct report.
- Monitored sentiment and share of voice metrics.
- Managed communication and CSI fund budget.
PR and Corporate Communication Consultant
Bright Communication
10.2009 - 05.2019
- PR, Corporate Communication, and Integrated Marketing Consultant founded Bright Communication in 2009.
- Clients included Sanlam Asset Management, Communications Regulatory Authority of Namibia (CRAN), Fabupharm, O&L/Namibia Breweries, Rio Tinto/Rossing, Team Namibia, Air Namibia, Namib Mills, Standard Bank Namibia, amongst many.
- Bright Communication focused on crisis communication, internal communication, and employee engagement; internal communication audits; stakeholder perception research; communication strategies and plans; campaigns; media training as well as publicity/media liaison.
- Supported with copywriting, editing, proofreading, speech-writing, press release writing and distribution, publication production, and social media planning and implementation.
- Accredited trainer of Public Relations Institute of Southern Africa (PRISA) and had partnerships with APO and Dale Carnegie Training.
Head: Corporate Communication
Bank of Namibia
01.2007 - 01.2009
- Direct reports were three corporate communication practitioners, one administrative officer, one supervisor of information and records management function, and two information officers.
- Managed performance of and coached subordinates;
- Developed and led execution of corporate communication, social investment, records, and information management policies and strategies;
- Managed divisional budget;
- Counseled Governor, Deputy Governor, and Assistant Governor on communication issues and actions;
- Formulated and managed stakeholder engagement strategies;
- Acted as spokesperson; and
- Served on Tender Board and Management Committee.
Head: Corporate Communication and CSI
Bank Windhoek
01.2005 - 01.2007
- Performance management, mentored and coached four direct reports.
- Developed and led execution of corporate communication and social investment policies and strategies.
- Media relationship management.
- Monthly media monitoring and publicity strategies.
- Managed divisional budget.
- Managed and organised large projects and sponsorship events such as National Bank Windhoek Apple Cancer Project and Bank Windhoek Golf Day;
- Monitored and evaluated social investment projects and reported to Social Investment Fund Board quarterly.
Practitioner: Corporate Communication
Bank Windhoek
01.2003 - 01.2005
- Planned, wrote, and produced internal and external publications (printed and electronic);
- Planned, wrote, coordinated, and produced annual reports; wrote press releases, arranged press conferences, and coordinated media invitations, media attendance, catering, venues, press kits, and onsite media liaison;
- Maintained media contact lists;
- Created content and maintained website and intranet;
- Produced PR campaign materials like brochures and posters;
- Coordinated special events;
- Administering social investment fund; and
- Notable project involvement Bank Windhoek Rebranding in 2003.
Advertising Sales Representative
Home & Style Magazine
01.2003 - 05.2003
- Sold advertising space for Home and Style magazine.
- Responsible for direct selling, cold calling, booking advertising orders, and liaising with graphic designers.
- Negotiated contracts successfully with new clients, securing favorable terms for both parties.
Undergraduate Student Assistant
North-West University | Potchefstroom
02.2002 - 11.2002
- Enhanced academic support by providing one-on-one tutoring and Economics study group sessions.
- Assisted Economics professors with grading assignments and exams, ensuring timely feedback to students.
- Monitored student progress through regular check-ins to identify areas needing additional support or resources.
Education
MBA degree - Leadership and Communication
Quadriga University of Applied Sciences
Berlin, Germany11.2021
Masters of Technology degree - Public Relations Management
Cape Peninsula University of Technology
Cape Town04.2012
BA Honours Degree - Development Studies
University of South Africa
Pretoria12.2005
Bachelor of Commerce Honours - International Marketing
North-west University
Potchefstroom12.2002
Bachelor of Commerce (Business Communication) - Business Communication
North-west University
Potchefstroom12.2001
Skills
- Strategy development and execution
- Communication and advertising campaign planning and execution
- Marketing, brand, PR and digital metrics tracking and research
- Staff management
- Budget management and control
- Corporate Social Investment policy development and execution
- Employee communication programme development and execution
- Crisis communication management
Certification
- Accredited Public Relations Professional, Chartered Public Relations Institute (CIPR, UK) - Member #67326
Languages
Afrikaans
Native language
English
Proficient
C2
Timeline
Manager: Marketing, Sponsorships and CSI
Nedbank Namibia
03.2020 - Current
Acting Head: Marketing and Communication
Nedbank Namibia
02.2019 - 08.2019
Manager: Communication, Sponsorships and CSI
| Nedbank Namibia
01.2019 - 07.2019
PR and Corporate Communication Consultant
Bright Communication
10.2009 - 05.2019
Head: Corporate Communication
Bank of Namibia
01.2007 - 01.2009
Head: Corporate Communication and CSI
Bank Windhoek
01.2005 - 01.2007
Practitioner: Corporate Communication
Bank Windhoek
01.2003 - 01.2005
Advertising Sales Representative
Home & Style Magazine
01.2003 - 05.2003
Undergraduate Student Assistant
North-West University | Potchefstroom
02.2002 - 11.2002
MBA degree - Leadership and Communication
Quadriga University of Applied Sciences
Masters of Technology degree - Public Relations Management
Cape Peninsula University of Technology
BA Honours Degree - Development Studies
University of South Africa
Bachelor of Commerce Honours - International Marketing
North-west University
Bachelor of Commerce (Business Communication) - Business Communication
North-west University
- Accredited Public Relations Professional, Chartered Public Relations Institute (CIPR, UK) - Member #67326
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