Summary
Overview
Work History
Education
Skills
Work Preference
Certification
Timeline
BusinessAnalyst
Dara Din

Dara Din

Head of Digital Marketing Department
Phnom Penh,Cambodia

Summary

Innovative Marketing leader with 8+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Performance Marketing | Mobile App User Acquisition & Retention | Digital Marketer | Digital Media Planning & Strategy | Campaign Manager | Digital Media Buying & Optimization | +$300K Monthly Advertising

Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals. Experienced many local and international brands such as ABA Bank, Pleng, Smart Axiata, Samsung, Sanofi, AIA Cambodia , FWD Cambodia, AEON Bank, AEON Cambodia, K-BANK, PiPay Starbuck, Yeo's , Khmer Beverages, ASIANA, EVA AIR and Rohto Cambodia, Dumex Cambodia, Unidry Cambodia etc

Overview

8
8
years of professional experience
6
6

Certificates

Work History

Head of Digital Marketing Department

ABA Bank
Phnom Penh, Cambodia
06.2022 - Current
  • Self-motivated, with a strong sense of personal responsibility.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Passionate about learning and committed to continual improvement.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Increased campaign effectiveness by implementing data-driven performance marketing strategies.
  • Conducted regular presentations for senior management on marketing performance metrics tied to ROI results which led to better decision making about future investments into new products or services.
  • Enhanced marketing campaign performance by streamlining operations and implementing effective strategies.
  • Evaluated performance of various channels, such as social media, search engine marketing, and content marketing to allocate resources effectively.
  • Presented regular performance updates to senior leadership, showcasing the impact of marketing efforts on business growth.
  • Established measurable objectives for marketing programs, utilizing analytics tools to track performance data and adjust strategies as needed.
  • Boosted sales performance with targeted marketing strategies and promotions.
  • Contributed ideas during team meetings about how to improve overall store performance through marketing initiatives or process improvements.
  • Boosted overall sales performance with ongoing analysis of customer data and optimization of targeted marketing efforts.
  • Developed key performance indicators to measure the success of marketing campaigns and adjust tactics as necessary.
  • Evaluated performance metrics, identifying areas for improvement in marketing efforts and adjusting strategies accordingly.
  • Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
  • Collaborated with creative teams to produce high-quality content tailored to target demographics.
  • Established strong relationships with external partners, enhancing collaboration on co-marketing initiatives.
  • Conducted thorough market research to identify new opportunities and expand brand reach.
  • Optimized targeting and messaging for improved audience engagement with A/B testing.
  • Aligned marketing objectives with overall business goals, ensuring consistent messaging across all channels.
  • Refined attribution models to accurately assess channel-specific impact on overall revenue growth.
  • Evaluated emerging technologies and industry trends regularly, staying up-to-date with changes in the digital landscape.
  • Managed cross-channel campaigns, resulting in higher conversion rates.
  • Streamlined bidding strategies for paid search and social campaigns, maximizing return on ad spend.
  • Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
  • Drove cost efficiencies through constant monitoring of budget allocation while maintaining high-performance levels.
  • Streamlined processes related to project management, improving efficiency within the department.
  • Led the team in identifying opportunities for improvement in existing processes, resulting in more efficient workflows.
  • Developed and executed data-driven content marketing programs, driving organic traffic growth.
  • Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
    Increased brand awareness by implementing innovative digital marketing strategies.

Senior Manger, Digital Planning & Strategy

ADA Asia
Phnom Penh, Cambodia
01.2022 - 06.2022
  • Media Buying: 5+ years of experience in digital media buying - directly managing budgets, plans, and reporting. Hand-on experience in advertising systems like Google Ads, FB Business Manager, TikTok Business Manager, LinkedIn Campaign Manager, Programmatic, Mobile Measurement Partner (MMP) Analytic.
  • Strategic Thinking & Growth : Deliver on business and outcome-based goals while improving client satisfaction and partnership levels. Translate business requirements and strategic direction into actionable digital or technology process and work closely with internal stakeholders or partners; e.g. ad ops, creative, data science to craft the deliverables. Drive meaningful, actionable insights and solutions to build sustainable growth through analytics and data
  • Data Centric Consultation and Practice : Drive data centric discussions, supported by suite of tools and technology to identify opportunities and gaps that addresses client business challenges. Deploy digital tools to drive performance
  • Revenue Growth : Identify growth opportunities for current and new brands to accelerate their outcome goals. Participate in new business and pitch strategy development.
  • Thought leadership : Keep abreast of industry and category trends, innovations and best practices across digital, data and technology platforms.
    Leading Team : Nurture team of mini clones that possess growth mindset, are not afraid to ask, test and innovate. Inculcate culture of learning, winning and playing.

Manager, Digital Planning & Strategy

ADA Asia
Phnom Penh, Cambodia
01.2019 - 12.2021
  • Advertiser Management & Growth: Deliver on client specific media and outcome-based goals while maintaining and improving client satisfaction levels.
  • Translate business requirements and strategic direction into actionable process and improve revenue across all assigned accounts.
  • Campaign / project management : Work closely with internal stakeholders; Ad Operations, Creative and data teams and external vendors to drive campaign performance and deliverables. Analyze and report campaign performance with meaningful insights.
  • Data Centric Consultation: Drive data centric discussions with clients to identify opportunities and new interests that advertiser may not be aware of to help drive revenues by suggesting right technology and media platforms.
  • Revenue Growth: Identify growth hacking opportunities for current advertisers to accelerate their outcome goals. Participate in new business and pitch strategy development.
  • Maintain Industry Knowledge: Keep abreast of industry trends, media trends, innovations and best practices across digital media platforms (Search, Social, Display/ Programmatic and Mobile), data and technology.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals
  • Compiled data highlighting key metrics to report information, determine trends and identify methods for improving results

Digital Media Manager

MSA
Phnom Penh, Cambodia
01.2018 - 01.2019
  • Managed multiple digital marketing platforms, such as Facebook Ads and Google AdWords
    Strategized on Digital Media Plan including Digital
  • Channel recommendation with detailed rationales, phasing, KPI, budget allocation
  • Digital Media Buying with digital publishers, trade and optimize campaigns on key digital platforms, such as Facebook Business Manager, Google AdWords
  • Finance tracking and control of all digital media and non-media spend
  • Provided monthly reports including KPIs delivery, analysis, recommendations review campaigns performance and optimize campaigns base on results
  • Provided Digital Media Landscape and analyzed Competitor Reviews
  • Assist with development of new business presentations and help drive digital across all briefs and all new business

Digital Account / Media Executive

MSA
Phnom Penh, Cambodia
01.2017 - 01.2018
  • Manage, coordinate and supervise projects for clients on digital management matters
  • Digital media boosting on facebook and instagram
    Media planner and set up assign campaigns across social media (Facebook, Instagram, Youtube, In-App, Programmatic and Local Website)
  • Track and analyze social media selling performance KPIs and drive best performance
  • Prepare monthly report, providing insight and analysis across all aspects of the account/campaign
  • Communicates account performance internally (account reviews) and provides strategic advice to the client based on measurable analytics
  • Uses social listening tools to generate insight and track on monthly campaign performance

Education

Bachelor of Business Communication & Media - undefined

Pannasastra University of Cambodia
September 2018

Bachelor of Art - English Language

Beltei International University
January 2017

Skills

  • Social Media Marketing
  • Facebook Business
  • Google AdWords
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • TikTok Ads
  • Apple Search Ads
  • SEO & SEM
  • Digital Media Strategy
  • Project Management
  • Analytics and Metrics
  • Corporate Communications
  • Multi-Channel Campaigns
  • Paid Searches
  • Social Media Campaign
  • Optimizing Engine Performance
  • Strategic Communication
  • Campaign Implementation
  • Channel Optimization
  • Online Marketing and Advertising
  • Audience Segmentation
  • Budgeting and Allocation
  • Social Media Performance Measurement
  • Brand Development and Marketing

Work Preference

Work Type

Full Time

Certification

  • Facebook Blueprint Certified
  • Google Ads Certified
  • LinkedIn Ads Certified
  • TikTok Ads Certified
  • Apple Search Ads Certified
  • AppsFlyer Certified

Timeline

Head of Digital Marketing Department

ABA Bank
06.2022 - Current

Senior Manger, Digital Planning & Strategy

ADA Asia
01.2022 - 06.2022

Manager, Digital Planning & Strategy

ADA Asia
01.2019 - 12.2021

Digital Media Manager

MSA
01.2018 - 01.2019

Digital Account / Media Executive

MSA
01.2017 - 01.2018

Bachelor of Business Communication & Media - undefined

Pannasastra University of Cambodia

Bachelor of Art - English Language

Beltei International University

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Dara DinHead of Digital Marketing Department