• Brand Strategy & Planning: Develop and implement brand strategies, including marketing plans, promotional activities, and consumer activations.
• Product Launch Management: Oversee the planning and execution of product launches, ensuring alignment with brand vision and market needs.
• Campaign Development: Create and manage integrated marketing campaigns across various channels (digital, print, events) to promote fragrance products.
• Budget Oversight: Manage the brand budget, ensuring effective allocation of resources for marketing initiatives.
• Performance Monitoring: Track brand performance metrics, analyze consumer feedback, and adjust strategies to optimize brand growth.
• Stakeholder Engagement: Build and maintain relationships with key stakeholders, including retailers, distributors, and creative agencies.
• Cross-Functional Collaboration: Manage operations in Cambodia and support another department. Accounting Team, Sales Team, Marketing Team, and Warehouse Team.
• Brand handling: Givenchy, Kenzo, Creed, L’Oréal Group.
• Brand Support: Assist in the development and execution of brand strategies for fragrance lines, ensuring alignment with overall marketing objectives.
Purchase ordering for each brand is being handled.
• Campaign Execution: Support the planning and execution of marketing campaigns, including advertising, social media, and promotional activities, to enhance brand visibility.
• Sales Analysis: Analyze sales data and performance metrics to track brand performance, and identify opportunities for growth and improvement.
• Reporting: Prepare reports and presentations for management, summarizing market insights, campaign performance, and brand health metrics.
• Cross-Functional Collaboration: Manage operations in Cambodia and support another department. Accounting Team, Sales Team, Marketing Team, and Warehouse Team.
• Manage merchandising at each point of sale.
• Create visual merchandising following the brand's guidelines, and ensure each store is in standard condition.
• Brand handling: Givenchy, Kenzo, Bulgari.
Outstanding Staff Award, Ming Wuoy Group, 01/01/15