Chanrotana Kek
Summary
Experienced trade marketing professional with a dynamic and results-driven approach. Adept in strategic planning, category management, and cross-functional collaboration. Successfully manages product launches, trade promotions, and integrated business planning to drive profitability and maintain market competitiveness.
Overview
7
7
years of professional experience
Work History
Senior CSP (Trade Marketing) Executive
Unilever Company
07.2024 - Current
- Handling Personal Wash Category as trade marketing:
- Collaborated with marketing to develop long- and short-term growth strategies, aligning category objectives with market trends.
- Collaborated with cross-functional teams, including brand and supply chain, to execute category plans effectively.
- Worked with marketing to develop long- and short-term growth strategies for category expansion.
- Conducted demand forecasting and volume planning to ensure optimal stock availability, meeting market needs and supporting growth.
- Designed and implemented trade promotions and consumer promotion, ensuring positive category P&L outcomes while analyzing competitor dynamics.
- Managed OTIF new product launches by coordinating visibility, pricing, supply planning, promotions, and placement.
- Developed trade POSM plans to drive market visibility and enhance consumer engagement.
- Contributed to the IBP 2025 planning process by identifying channel-specific opportunities and challenges, providing actionable growth strategies, and supporting NPD plans for 2025.
CSP (Trade Marketing) Trainee
Unilever Company
09.2020 - Current
- Central Task Consolidation: to ensure smooth execution and processes on central task across all BU (NPD calendar activity, Promotion Plan, CD Priority target, Market Intelligence)
- Support CSP manager on daily task and follow through other stakeholder
- Project dove deo : to ensure NPD launch start on scratch on time OTIF with readiness (in store POSM, and allocate stock pipeline by DT and trade ) and ensure we land on strategic price and promotion
CSP (Trade Marketing) Trainee
Unilever Company
10.2022 - 06.2024
- Central Task Consolidation: to ensure smooth execution and processes on central task across all BU (NPD calendar activity, Promotion Plan, CD Priority target, Market Intelligence)
- Support CSP manager on daily task and follow through other stakeholder
- Project dove deo : to ensure NPD launch start on scratch on time OTIF with readiness (in store POSM, and allocate stock pipeline by DT and trade ) and ensure we land on strategic price and promotion
Intern
US Embassy, USAID
02.2021 - 06.2021
- Assist assigned staff to prepare routine personnel actions
- Assist assigned staff to create and maintain contract and personnel files
- Assist assigned staff in preparation of training materials
- Scan documents to create electronic archive files
Volunteer
Cambodia Book Fair
01.2018
- Volunteered at Cambodia Book Fair in Kid Activity
- Contributed knowledge and effort to improve children's literacy and reading skill
Intern
CKCC
08.2019 - 11.2019
- Assist Student Affair to insert students' information to computer
- Follow up and check classroom before and after class
- Perform other administrative work that assigned by center
- Assist in preparing documents to support training
Education
BA - International Relations
Institute of Foreign Language (IFL)
08.2021
High School Diploma -
Sisowath Highschool
08.2017
Skills
- Data literary and basic power BI
- Fast learner
- Category growth and demand planing
- Trade promotion & Profitability management
- Project and time management
Microsoft Offices (Excel, Pivot, words, and Power Point)
- Cross-functional collaboration
- Interpersonal communication
- Problem-solving
- Social media marketing
- English and Khmer fluency
- Teamwork and collaboration
References
- Ms. Sreytoch Yun. National Costumer Strategic planning lead at Unilever, 070849469
- Mr. Mishel Tor, Senior manager CSP at Unilever, 093576062
Other experiences
Small Business Owner (e-commerce and logistic), 09/01/20, Current, Promote product on Instagram and online ad campaigns, Handling the e-commerce, purchasing and logistic shipping, Apply business strategy and digital marketing to gain sales
Timeline
Senior CSP (Trade Marketing) Executive
Unilever Company
07.2024 - Current
CSP (Trade Marketing) Trainee
Unilever Company
10.2022 - 06.2024
Intern
US Embassy, USAID
02.2021 - 06.2021
CSP (Trade Marketing) Trainee
Unilever Company
09.2020 - Current
Intern
CKCC
08.2019 - 11.2019
Volunteer
Cambodia Book Fair
01.2018
High School Diploma -
Sisowath Highschool
BA - International Relations
Institute of Foreign Language (IFL)
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