Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic
Chandara Chhoun

Chandara Chhoun

Battambang,Cambodia

Summary

Results-driven professional with expertise in communication, presentation, negotiation, and relationship management. Demonstrates a proven ability to develop and implement strategic account plans and sales strategies while collaborating effectively with cross-functional teams to drive project success. Possesses strong analytical and problem-solving skills, coupled with leadership and coaching capabilities, ensuring optimal team performance and business outcomes.

Overview

15
15
years of professional experience

Work History

Area Sales Manager

Unilever
Phnom Penh, Cambodia
03.2024 - Current

Main Responsibility:

  • Manage performance of sales team, distributors and our operators within the assigned area to achieve sales targets.
  • Oversee field sales performance, focusing on sell-in/sell-out, distribution coverage, product merchandising, and sales call effectiveness.
  • Implement strategies to improve team productivity, quality of work, and adherence to customer service standards.
  • Develop and implement sales plans, allocate sales targets and routes to each sales representative, and monitor progress against targets throughout the month. Take corrective action as needed to ensure target achievement.
  • Lead initiatives to maintain and expand the customer base within the assigned area. Support sales representatives in resolving customer issues, identifying new business opportunities, and developing strong customer relationships.
  • Ensure visibility and activity are executed according to plan, communicating with customers in a timely manner, aligned with country plans and resource allocation.
  • Collaborate effectively with internal business support functions o ensure smooth and efficient operations and support the overall business growth plan.
  • Provide regular and accurate reports and feedback to Line Manager. Proactively escalate any critical issues or opportunities to senior management.
  • Manage, develop, coach, and motivate sales team to consistently deliver aggressive sales growth targets and build a robust sales talent pipeline.

Area Sales Manager

GoodHill Enterprise
Battambang, Cambodia
06.2022 - 04.2024

Main Responsibility:

Develop and implement short- and long-term sales strategies and plans to achieve sales targets for assigned businesses/territories

  • Assign geographical sales territories and establish budgets. Monitor the team's key performance indicator achievements. Conduct regular reviews to provide feedback on performance gaps and requirements for improvement
  • Manage and monitor progress of sales activities, including market hygiene versus client budget and store call cycles. Implement customized solutions based on changing markets and trends
  • Monitor costs and provide inputs on proper pricing and contract terms to achieve targeted margins. Assist in negotiations and deal-closing
  • Identify product gaps and improvement opportunities based on lost sales data, customer feedback.
  • Manage reporting of sales and projected sales/margin forecasts. Propose areas for customer base expansion based on market knowledge
  • Manage continuous improvement on sales processes, sales plans, customer satisfaction.
  • Analyse collection trends and suggest solutions for prompt payments
  • Manage customer issue resolutions and recommend preventive actions to minimize future incidents
  • Develop and build relationships with customers to achieve business objectives
  • Collaborate with internal stakeholders to better understand client requirements and to leverage cross-product/industry business opportunities

Area Sales Manager

Hunman Beverages
Battambang, Cambodia
01.2020 - 05.2022

Major Responsibilities:

Strategic Purpose

+ Assist Region on Identification, Planning, Coordination of National and Regional tactical promotions; Tracks & Reviews the achievement according to the target and objectives to aligned with PICOS & EOE standard.

+ Assist RSM on Regional Sales Forecast and manage & control the Regional Sales Spend

Budgets (Visibilities, Amenities, Function, BP, Sampling, etc.)

+ Coordinate with Wedding Function Team, Trade Marketing and Sales Team to ensure the Activation success.

Core Responsibilities:

• Responsible for the Regional Sales Forecast in alignment with S&OP Processes.

• To conduct the Market Survey and Analysis in the assigned Region on a regular basis, working with

• RSM to plan and propose the regional tactical promotion within the approved Cost/Hls limit and obtain the approval follow the chart of authority (COA) standard. (Visibility, Amenities, Tactical Promotion,

• BP & Sampling)

• To ensure all the activation and execution plans in region are aligned with PICOS & EOE standards.

• Tracks, monitors, and reviews all kinds of Sales performance-related reports, coordinate with relevant departments to plan, and propose improvement plans.

• Collaborate with the relevant departments to ensure smooth operation in the region to support regional needs and requests.

• Regional BP Management & Coordination

• Regional Draught Beer Technical Team Management & Coordination.

• Coordinate with the Trade Marketing team to prepare monthly regional promotions calendar. Conduct pre- and post-events or promotion evaluations and report accordingly.

• Drink Sensibly Champion for the region and to ensure the Road life-saving Rules is in place always.

• Market intelligence: competitor’s activities feedback and report.

• People Development

• Succession planning

• Coaching and development for Sales Team.

• S&OP Forecast Accuracy, ensure forecast accuracy input by Brand & SKU for the assigned Region.

Sales & Distributor Manager

SpeedWind Co., Ltd
Battambang, Cambodia
04.2018 - 01.2020

Main Responsibility:

  • Review daily sales performance and propose plan and strategy to achieve target.
  • Manage Depot staff performance ensure on smoothly daily operation.
  • Manage and control daily operation of sales team by branch based.
  • Manage stock of product for sufficient stock for daily operation.
  • Manage on Recruit new dealer and oversee dealer in assigned area.
  • Provide training to sales team, depot staff and customers and ensure that quality of user is met our standard and requirement.
  • Ensure the quality of the network for customer satisfaction.
  • Developing and implementing marketing plans to acquiring new customers, keeping old ones, and generally achieving and surpassing sales goals.
  • Able to develop effective networking strategies.
  • Handle dealer’s complaints and provide potential solution to dealers if problem occurred.
  • Responsible for monthly sales target and yearly sales target.
  • Prepare relevant weekly, monthly, quarterly and end year reports.
  • Handle company’s partner and customer questions, complain and solutions propose.
  • Follow up sales team and dealer for sales progress.
  • Gather feedback from partner/dealer and customer to develop recommended solutions.
  • Follow work plan consistently according to standard working procedure.
  • Give presentations to both existing and prospective customers on
  • company’s product, replying on sound technical selling skills, as well as on deep product knowledge

Trade Marketing Executive

British American Tobacco
Battambang, Cambodia
01.2017 - 04.2018

Major Responsibility:

  • Ensure that objectives in terms of volume, availability, visibility, Retail margin, quality, and customer price of products are achieved for the territory.
  • Drive and manage a long-term relationship with retailers.
  • Execute the merchandising programs effectively.
  • Develop well planned and organized sales presentations.
  • Monitor brand availability on self.
  • Increase product accessibility and visibility to consumers.
  • Determine strategic placement of Permanent and Temporary point-of-purchase materials.
  • One to one consumer contacts with SOB as and when required in cycle instructions or special instructions.
  • Responsible for business and operational results.
  • Manage all assigned funds, materials and equipment efficiently & effectively.
  • Implement cycle activities in line with cycle instructions for any given cycle.
  • Evaluate achievement of own and team objectives.
  • Forward SWOT Analysis after the conclusion of any cycle activity.

Sr. Sales Dealer

Yamaha Motor Cambodia Co., Ltd
Battambang, Cambodia
12.2015 - 01.2017

Responsibilities:

  • Close to market visit
  • Develop sale strategy for multi-dealers
  • Build good relationship with customers
  • Promote brand awareness to help each network sales
  • Control Customers payment
  • Increase multi-dealers in western area
  • Keep update market information
  • Maintain and improve existing dealer sales performance
  • Monthly schedule setting to visit dealers
  • Provide updated promotion
  • Support marketing materials
  • Market information update and analysis
  • Control trip mission
  • Problem solving

Area sales executive

Cambodia Advance Communication Co., Ltd
Battambang, Cambodia
02.2010 - 12.2015

Major Responsibilities:

  • Manage the implementation of brand, trade and sales area programs and the localized activities.
  • Manage the area’s key trade partner performance through regular visits and communication to maximize revenues, subs, and share performance.
  • Establish close working relationships with all trade partners, namely distributor, sales & service agents, dealer, and their loyalty.
  • Conduct regular field visits and call attachment with distributor / sales & service agent field force to provide on the job coaching and motivate to drive achievement of targets.
  • Provide ongoing, on time in full, market intelligent reports to inform management decision and planning.
  • Ensure all area activities are compiled to qb code of conduct and all corporate policies and guidelines.
  • Actively contribute to corporate and brand image and values.
  • Carry out any other tasks as directed by senior management.

Education

Master of B - Business Managment

Build Bright University
Cambodia
/2014 - /2027

Bachelor of Business Administration - Business Managment

University of Battambang
Battambang
/2006 - /2010

Skills

    Excellent communication, presentation, negotiation, and relationship management


    Ability to develop and implement strategic account plans and sales strategies


    Ability to collaborate effectively with cross-functional teams and manage projects


    Strong analytical and problem-solving skills

    Strong leadership and coaching skills

Languages

English
Intermediate

Affiliations

  • Innovative Skill Researching and Sport

Timeline

Area Sales Manager

Unilever
03.2024 - Current

Area Sales Manager

GoodHill Enterprise
06.2022 - 04.2024

Area Sales Manager

Hunman Beverages
01.2020 - 05.2022

Sales & Distributor Manager

SpeedWind Co., Ltd
04.2018 - 01.2020

Trade Marketing Executive

British American Tobacco
01.2017 - 04.2018

Sr. Sales Dealer

Yamaha Motor Cambodia Co., Ltd
12.2015 - 01.2017

Area sales executive

Cambodia Advance Communication Co., Ltd
02.2010 - 12.2015

Master of B - Business Managment

Build Bright University
/2014 - /2027

Bachelor of Business Administration - Business Managment

University of Battambang
/2006 - /2010
Chandara Chhoun