Alex Cheong Chun Soong
Phnom Penh,12
Summary
Dynamic Business Development Director with a proven track record at Less Solutions Insurance Broker Co., Ltd. Skilled in contract negotiation and market research, I excel at securing high-value deals and building strategic partnerships. My leadership fosters team success, driving ambitious sales targets and innovative solutions in competitive markets.
Overview
33
33
years of professional experience
Work History
Business Development Director
Less Solutions Insurance broker Co,. Ltd
01.2022 - 01.2024
- Develop and implement a comprehensive business development strategy aligned with the company's overall growth objectives
- Conduct market research to identify new customer segments and emerging insurance needs
- Analyze competitor offerings and market trends to develop innovative insurance solutions
- Build and manage a network of distribution channels, including brokers, agents, and strategic partnerships
- Negotiate and close high-value deals with potential clients, ensuring competitive pricing and favorable terms
- Develop and deliver presentations to educate potential clients about your insurance products and their benefits
- Oversee the sales pipeline and manage the deal cycle from initial contact to finalization
- Set and achieve ambitious sales targets for new business acquisition
- Manage a team of business development professionals (if applicable), providing coaching and mentorship
- Track and analyze sales performance metrics and identify areas for improvement
- Stay up-to-date on industry regulations and compliance requirements for insurance products
Business Development Senior Sale Manager
Worldwide Motors Company Ltd
01.2015 - 01.2021
- Develop and implement a comprehensive business development strategy aligned with the company's overall growth objectives within the car industry
- Conduct market research to identify new business opportunities and customer segments within the automotive sector
- Analyze competitor offerings and industry trends to develop innovative sales strategies for the car industry
- Build and manage strong relationships with key decision-makers at car dealerships, manufacturers, parts suppliers, or other relevant industry players depending on your company's focus
- Secure and negotiate high-value contracts with new and existing clients, ensuring competitive pricing and favorable terms
- Develop and deliver presentations to educate potential clients about your company's offerings and their benefits to the car industry
- Manage the sales pipeline for the car industry segment, overseeing the deal cycle from initial contact to finalization
- Set and achieve ambitious sales targets for new business acquisition within the car industry
- Lead and mentor a team of sales representatives focused on the car industry (if applicable)
- Track and analyze sales performance metrics for the car industry segment and identify areas for improvement
- Stay up-to-date on industry trends, regulations, and new technologies impacting the car industry
Business Development – Cambodia & Vietnam
01.2006 - 01.2015
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives
- Obtains market share by developing marketing plans and programs for each product, directing promotional support
- Maintains relations with customers by organizing and developing specific customer relations programs, determining company presence at conventions, annual meetings, trade associations, and seminars
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
- Influences present and future products by determining and evaluating current and future market trends
- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources
- Maintains research database by identifying and assembling marketing information
- Provides marketing information by answering questions and requests
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Completes marketing department operational requirements by scheduling and assigning employees, following up on work results
- Maintains marketing staff by recruiting, selecting, orienting, and training employees
- Maintains marketing staff job results by counselling and disciplining employees, planning, monitoring, and appraising job results
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks participating in professional societies
- Contributes to team effort by accomplishing related results as needed
Automotive Workshop Consultant
Phnom Penh
01.2001 - 01.2005
- To ensure the efficient and effective use of staff, workshop/Bodyshop facilities and equipment
- To determine customers’ needs and respond as necessary in accordance with directions issued on customer care, including booking in vehicles for maintenance, repair and bodywork
- To determine priorities and allocate work to workshop/Bodyshop staff
- To monitor work progress and pursue as necessary
- To advise on best methods of repair and determine repair times in consultation with the Service Manager
- To ensure service and repair targets are met
- To ensure financial targets are met within own sphere of responsibility, maintaining minimal stock of parts, authorising orders up to the prescribed limit
- To inform the Service Manager on revisions to service contents, i.e., usually relates to the age of the vehicle
- To liaise with the Parts Manager or Service Manager on issues affecting availability of parts, and to take responsibility for parts ordering in the absence of a Parts Officer
- To operate the Computerised Workshop Management, ordering and parts system to aid the following tasks: creation and updating of job sheets; allocation of work to individual members of staff by inserting employee numbers; enter start and time finished on jobs; recording of vehicle downtime; ordering of parts and equipment against job sheet numbers, receipt of parts and equipment; transfer of parts and equipment and recording of labour to jobs
- To ensure adequate cover is provided in the absence of Workshop/Bodyshop personnel and advise the Service Manager if this cannot be achieved
- To communicate with external repair agencies as necessary
- To communicate with Operations Manager on MOT's, LGV plating and testing and any other statutory test as may be required by controlling bodies, the Health and Safety Executive and the Council's insurers
- To cover the duties of the Service Manager in their absence, particularly regarding maintaining security of the workshop/buildings
- To ensure all unfair wear and tear is identified and liaise with Service Manager
- To undertake the full range of duties of a multi skilled Mechanic maintaining / repairing all types of vehicles and plant, including welding, electrical work, body work, paint spraying etc and attend breakdowns at Depots and on sites
- To undertake fabrication work and adaptations to equipment as necessary
- To record all times and attendance hours to facilitate payment
- To undertake statutory training as may be required and product training by consultation
Workshop Assistant Manager
Cycle & Carriage (Mercedes Benz)
Singapore
01.1995 - 01.2000
- Ensure the workshop loading is done effectively
- Ensure optimum level of productivity from the team
- Ensure the delivery times are met
- Establish and maintain high degree of discipline among the workforce
- Make sure all equipment is kept in a safe working order
- Ensure that all fire and safety measure are adhered to
- Ensure that workshop objectives and targets are achieved through monitoring of Key Performance Indicators [KPI’s]
- Liaise with Training Manager for annual training program
- Make sure there is a proper vehicle flow through the workshop
- Carry out frequent visits to fleet customers/ insurance companies to market our services
- Ensure that the workshop and surrounding areas are kept clean and tidy
- Closely monitor & Control the amount of overtime
- Carrying out other occasional duties related to the scope of the job as requested
Workshop Supervisor
Totyota
Singapore
01.1991 - 01.1994
- Ensure full utilisation of workshop available labour and resources to achieve planned operational targets
- Supervise subordinates to produce quality work
- Assist the staff technically and trains them
- Allocate job cards and manages technicians to maximise the throughput by aligning jobs to skill sets within team
- Ensure that the technicians carry out the jobs within the allotted time
- Ensure the most effective use of available time and equipment
- Ensure all pre-orders are approved and obtains customer approval for all additional work
- Recommend warranty jobs for the approval of either Service Manager, Workshop Manager
- In absence of both Managers, approval can be obtained by the Warranty Supervisor
- Ensure the workshop observes all warranty process conditions, and supervises the correct tagging and storage of warranty parts
- Ensure all required information on each job card for each job is properly maintained
- Identifies and organises staff training needs for improving technical knowledge and job performance
- Gives practical assistance, on-the-job training and technical advice to subordinates
- Inform the Service Advisor and Workshop Manager if necessary on any unclear working instructions or costly extensions on the repair
Skills
- Business development
- Market research
- Sales strategy
- Contract negotiation
- Sales pipeline management
- Client presentations
Languages
- English
- Mandarin
- Cantonese
- Vietnamese
- Khmer
Work Location
Phnom Penh, Phnom Penh
Personal Information
Age: 53
Timeline
Business Development Director
Less Solutions Insurance broker Co,. Ltd
01.2022 - 01.2024
Business Development Senior Sale Manager
Worldwide Motors Company Ltd
01.2015 - 01.2021
Business Development – Cambodia & Vietnam
01.2006 - 01.2015
Automotive Workshop Consultant
01.2001 - 01.2005
Workshop Assistant Manager
Cycle & Carriage (Mercedes Benz)
01.1995 - 01.2000
Workshop Supervisor
Totyota
01.1991 - 01.1994
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